AI Insights · Timothy · July 2025
Top Personal Finance Apps in Estonia for Q2 2025
Explore the performance trends of leading personal finance apps in Estonia during Q2 2025, with insights on downloads and revenue.
In the second quarter of 2025, Estonia's personal finance app market showcased varied performance across the top five apps on a unified platform. According to data from Sensor Tower, these apps exhibited distinct trends in weekly downloads and revenue.
Bilance - Your Money & Budget from Bilance Technology OÜ saw fluctuations in its weekly revenue, starting at approximately $2K at the end of March and peaking at $2.2K by the end of June. Downloads peaked at 134 in late March but dropped to 45 by the end of the quarter.
Splitwise demonstrated a steady increase in weekly downloads, reaching 389 by late June. Revenue also showed an upward trend, closing the quarter at $218.
YNAB experienced a varied revenue pattern, peaking at $211 in late April, while downloads remained relatively low, peaking at 32 in early June.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. maintained a stable revenue around the $30-$70 range, with downloads hitting 45 in late April.
Lastly, Spendee Budget App & Planner from Cleevio s.r.o. showed a significant increase in revenue, reaching $89 in early June, while downloads peaked at 50 in late April.
For more detailed insights and data, visit Sensor Tower's platform.